The founder
Students and startup founders who want to know what it actually takes, from someone who started at eight and hasn't stopped starting.
Look for the early chapters on hustle and the leap into ownership.
The Story of a Millennial Trapped in a Baby Boomer's Body, and Practical Business Principles.
Ted A. Baker has spent more than forty years starting, running, selling, and supporting businesses in Indiana. This book is what he learned along the way, told one story at a time, and built on one simple idea: a single conversation can change everything.
One person. One idea. One act of courage. One decision to begin.
Around 2019, Ted noticed that the way he thought about business didn't match the year on his birth certificate. He likes change. He's driven by purpose. He believes collaboration beats hierarchy. So he gave himself a label: a millennial trapped in a baby boomer's body.
My birth certificate says baby boomer. My mindset says, “What's next?”
The book pairs a baby boomer's experience, from a 5 a.m. paper route in Decatur to a manufacturing company and four franchise locations, with the curiosity of someone still asking what comes next.
The same stories land differently depending on which side of the table you're sitting on.
Students and startup founders who want to know what it actually takes, from someone who started at eight and hasn't stopped starting.
Look for the early chapters on hustle and the leap into ownership.
Established business owners weighing growth, franchising, systems, capital, or what comes after the sale.
Look for the chapters on scaling, sustaining, and multi-unit management.
Incubator managers, economic developers, educators, and community leaders working to grow entrepreneurs where they live.
Look for the chapters on incubation and startups done right.
Speaking
Ted has spoken across the country and around the world on entrepreneurship, business incubation, and building communities where entrepreneurs thrive. He brings three decades of stories, ideas your audience can put to work on Monday morning, and a good sense of humor about being the most experienced millennial in the room.
He sees the best in people, even when they cannot yet see it in themselves.
In his life, he has lived every part of being an entrepreneur, the highs, the lows, the successes, and the failures.
Launch news, where Ted is speaking next, and the occasional story worth passing along.